SIS signs new horse and greyhound racing content deal with Loyalbet

Sports Information Services (SIS) is a top-rated multi-channel supplier of live betting services offered 24/7. The company recently signed a deal with Loyalbet to provide its horse and greyhound racing content via the brand’s 24/7 Live Racing Channels. Online customers of Loyalbet can now access SIS live options from countries around the world.

Long-Ranging Partnership Deal

Customers of Loyalbet will enjoy racing content from around the world, including horse races in the United Kingdom and Ireland. International races in areas such as Hungary, Dubai, Mexico, Canada, Spain, Saudi Arabia, Latin America, and the United States are also covered. For greyhound racing, content streams from Ireland, Mexico, and the UK.

The 24/7 Live Betting Channels of SIS operate ufa888 via an end-to-end solution that includes data, live-streamed pictures, on-screen graphics, plus a large collection of markets with various pricing. SIS will provide Loyalbet with over 65,000 live horse and greyhound racing events every year.

The races will be streamed from more than 165 racecourses and tracks within five different continents. Loyalbet members will have access to short-form content all day long with a betting event running every three minutes.

SIS Head of Sales (LatAm and Iberia) Angel Calderon, commented on the new deal by stating:

“We’re pleased to announce this deal and look forward to working alongside Loyalbet to deliver its customers our marketing leading live pictures and data from the world’s leading racetracks.

“With an event available to bet on every three minutes, Loyalbet’s customers will be able to enjoy a betting experience second to none through our 24/7 Live Racing Channels and its unrivaled offering.”

Loyalbet CEO Christer Lovas, commented as well, saying that the company is delighted to be working with SIS and excited to offer its customers the opportunity to wager on the best horse and greyhound races in the world.

Teaming up with bet365

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Just a few months before signing a partnership deal with Loyalbet, SIS decided it was time to team up with bet365. The brand announced the deal in mid-March, agreeing to offer its 24/7 content to bet365 in a five-year agreement.

Working together through 2027, bet365 will have access to a wealth of greyhound service options. Races will be covered from the United Kingdom along with international racetracks. The brand will be able to offer a larger selection of greyhound races to its large customer base. The deals further showcase the demand for SIS services in the greyhound and horse racing sector.